SEO Tiny Stunt #3:
Informational (Adsense), Transactional (Affiliate) and Navigational Keywords (Time Waste) at a Glance
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A lot of people get confused when it comes to selecting a keyword because a lot of confusion is being created in the SEO world.
Being short SEO stunt, here we go:
1. Google Adsense: Find informational keywords if you want to run ads on Google Adsense. For example, how to install Windows 10. These are the keywords that provide information on a specific topic.
2. Affiliate Marketing: Find transactional keywords if you want to run an affiliate site. These are the keywords that are used to buy a specific thing. For example, cheap iPhone 7s online, buy iPhone 7s in Pakistan etc.
3. Time Wasting: If you're working on navigational keywords, you're totally wasting your time because such keywords have no use. These are the keywords which are used to go to a specific site and a location so targeting theme is useless.For example, if you find a keyword like "Gmail Sign Out" it has 348,000 search volume per month, but it has no competition. Check here the competition via Ahref at http://prntscr.com/esefwu.
Now what do you think if you write a detailed article, people would love to read about that? Their intent is just to log out. They would click on the first result.
The same goes when you find a keyword "Facebook Login," people want to log in, they would never open the site that exists even at the 3rd spot.
The same goes for the keyword "new york to Chicago" that has 8,000 searches, you think if you write an article on it, you will rank? It has zero competition http://prntscr.com/esehpo. Because Google shows the map. Of course, you should never target regardless how much easy it is, and CPC and the search per month volume.
- Daily SEO Tiny Stunt at 10 PM at BloggersFunda
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